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Trust & Credibility
"77% of web visitors leave your site and never return when encountering a broken link—impacting loyalty and first impressions."
Trust & Credibility
"Broken links not only damage UX, they also signal poor maintenance to visitors and search engines, damaging your brand’s credibility."
Sales & Revenue
"40% of e‑commerce sites have at least one broken product page link—creating obstacles right where conversion matters most."
Sales & Revenue
"70% of shoppers abandon purchases when they encounter a broken checkout link—a direct hit to your revenue."
Sales & Revenue
"Missing assets—like images or links—can reduce conversions by 29%."
SEO & Visibility
"Broken links decrease site crawlability, causing search engines to see your site as lower quality—hurting rankings."
SEO & Visibility
"If search engines encounter broken links, they may stop crawling your site entirely—impacting indexing and reducing organic visibility."
SEO & Visibility
"Bounce rates spike by 38% on websites with broken links—signaling poor user experience to search engines."
Broken links do more than frustrate visitors — they send negative signals to search engines, hurt your rankings, and erode trust in your brand. Every dead link is a missed opportunity for engagement, conversions, and crawl efficiency.
When search engines encounter broken internal links, they may stop crawling your site or treat it as poorly maintained. This can reduce indexation, waste crawl budget, and lower visibility. External broken links also reflect poorly on content quality and user experience. The good news? Broken links are among the easiest SEO issues to detect and fix — as long as you're checking regularly.